Manager of fitness clubs since 2005 (Europe / Russia) incl. startup projects.
Head of the Baltic Aerobics Association (Estonia) 2001-2009.
Participant/head of European social projects aimed at promoting healthy lifestyles.
Winner of the Fitness Report magazine award “Fitness Professional 2007. Marketing & PR”.
Winner of the startup competition. Tallinna Ettevõtlusamet 2006. Fitness club project.
Author and producer of many video programs, printed materials, fitness manuals.
The video program “Mom is in shape again” is the bestseller 2003 – 2006 in 11 countries of the world, translated into 5 languages. The project was implemented in cooperation with the international company Nestle.
Publisher and Chief Editor of Health Fitness Mag / Travel Guide.
Expert topics/cases: Fitness Marketing, Fitness club management, Fitness tourism.